Past few weeks have been a bit manic, but now I am back on track and promise to blog a bit more regularly. I’ll start off with this  genius little Friskies “Cat Diaries” short film which is the first film ever filmed by cats! A mini camera was attached to a cat’s neck brace filming its daily adventures. Have a look:

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I honestly can’t get over it. I saw short version of the new “Lanvin For H&M” promo during the XFactor ad break and I have become addicted to it ever since. Have a look:

Playful, stylish and incredibly fashionable the ad drove me straight to H&M online store. After browsing through all outfits I spent another good hour looking at backstage and making-of videos. Such a clever campaign, H&M used well known fashion bloggers, mobile apps, charity fund-rising events, good amount of celebrities and online street style videos as their promotion. This campaign surely is bound to succeed.

Vintage ads

07/11/2010

I love looking at vintage ads not only because of their illustrative style which is almost dead nowadays but also because you can see / read such a things which now would be banned with no questions asked. Vintage ads also embrace long copy.

Today’s advertising isn’t exactly embracing gender equality however, they are not as rough and right-forward as these ones.

Inside Bjork

26/10/2010

It’s been nearly a year since I discovered Bjork. I never really understood her music until one day I got it! She is like a volcanic eruption, total chaos and a million people in one. Bjork’s music is not for everyone, not many people understand it.

I mean, from the point of view of music it is crazy to put orchestra, choir, harp, little domestic beats and her schizophrenic voice all in the same pot (song). All of those ingredients (choir, harp, orchestra, beats and her voice) have a very powerful sound and often they live their lives on their own, but somehow Bjork got it and she has managed to create a melody out of a chaos.

Knowing that the job will be given to 1 in 100 applicants in advertising, marketing or media, wanted to share few tips to succeed in the whole job hunting thing and most importantly – the interviews.

1. Don’t underestimate the power of writing. Your covering letter will be the first thing your recruiter will read. Make sure your covering letter is engaging, outstanding and written in a good language. Again, don’t use cheesy phrases, don’t try to be too clever. Besides your skills, your employer will be interested in your personality and passion for business so covering letter is where you can shine.

2. Quality not quantity. I’ve heard stories of people sending out 900 job applications before finding their perfect job. That is all fine as long as you are not copy-pasting the same thing to everyone. Quantity will not guarantee you a job interview, however, qualitative application will.

3. Read the job advert. The tone of the voice and the information posted about the company can give you an understanding about what the company is like. For example, if the company writes paragraphs and paragraphs praising themselves and few lines about the job, you can be reassured that the company is proud about their success and their ideology. So when you’re applying – play on it.

Also, apply only if you think you meet their selection criteria and truly believe you are suitable for the job.

4. Don’t apply for a job you don’t want to do. You might end up doing it and being very unhappy.

5. Do your homework. When asked to come for an interview make a good research on company’s business and clients. Get under the skin of their consumers, their strengths and weaknesses and think about possible questions they might ask.

6. It’s about who you are and what you can do. Or is it? Most of the time your background is not as important as your personality is. Advertising, marketing and media businesses tend to employ people from all sorts of backgrounds. If you have a pleasant, outgoing, fun personality which you know how to shine through your job interview you are more likely to get a job even if you are not the most qualified person in the world.

7. Be memorable. It can be unusual piece of clothing or unusual hairstyle you’re wearing. However, the most memorable accessory is your personality.

8. Don’t expect for miracle to happen. Be eager, keen and enthusiastic to learn. Keep on applying, keep on nagging and the most importantly – keep on asking questions. That is the only way of selling yourself.

I cannot get over these wonderful series of IKEA ads created by Beattie McGuinness Bungay.

This is what Marketing Week said about the Kitchen Squad campaign: “The ads were created with a series of hidden cameras placed around unsuspecting participants’ houses. Participants were nominated by friends and family and had no idea their kitchens were begin transformed.

The ads star genuine Ikea staff and installers alongside comedian Sanderson Jones who plays the host of the spoof makeover show, Leonard Sheppard.”

I think this is a fantastic campaign! The moment I saw first ad, I was looking to get some more and see what happens next. Made in a “Home makeover” style the campaign is intriguing and fun. I hope some of my friends will suggest my kitchen to be burnt down.

My weekly advertising Bible reports that Mother London has kicked off new ad campaign for IKEA. They have created a cover for oh-so-famous 80’s hit “You’ll always find me in the kitchen at parties” by Jona Lewie. The track is performed by upcoming UK band ‘Man Like Me’ and is remixed by producer Arthur Baker. The guys in the track are experiencing four IKEA kitchen parties. Now the track is cut down to 60sec ad and is aired at X Factor ad breaks on ITV.

The beat is quite low, stylish and cool and the first time I heard it I thought it wasn’t catchy. This was until I found myself replaying song for the 20th time and singing along. Here’s the original (almost as good):

I am very curious to see where this goes from now and how far Mother is going to develop the campaign. Few years ago LYNX “I like to party” hit made it to the billboard charts and was hugely successful as it was seeded in clubs all over the Europe. I am wondering if IKEA’s NR.1 party hit will become as appealing as LYNX “I like to party” back in the days. Something tells me that it will.