It seems to me that we often throw big parties and celebrate the big, great and exciting ideas. The ones which in some way have changed the way society thinks, the way community works and the way advertising and design is build.

But shouldn’t we also admire the small ideas too?

People always talk about how great Henry Ford and his Model T automobile is or how amazing washing machine is, how that has helped the society, but do we remember about horse carriage or washboard who took hand washing into the next level? Those are the small ideas, the ones that really got us going, kept us searching, nagging and finally forced us to come up with that one, great, new idea.

We should all embrace small ideas which often get overlooked. Some pure, good, simple ideas that were just half-step becoming big but just lacked that icing on the cake to be celebrated.

Write me to say hi on hello.smallideas@gmail.com

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