Lovin’ Lanvin For H&M

I honestly can’t get over it. I saw short version of the new “Lanvin For H&M” promo during the XFactor ad break and I have become addicted to it ever since. Have a look:

Playful, stylish and incredibly fashionable the ad drove me straight to H&M online store. After browsing through all outfits I spent another good hour looking at backstage and making-of videos. Such a clever campaign, H&M used well known fashion bloggers, mobile apps, charity fund-rising events, good amount of celebrities and online street style videos as their promotion. This campaign surely is bound to succeed.