Marmite cleans as well as softens


I have written before about Marmite and how clever they are with their advertising. While reading this week’s Campaign, I saw this amazing print and press campaign which was launched in 1st March. Alongside the tagline “Have we gone too far?” DDB London launched spoof products such as shower gel, fabric softner and a perfume, in a bid to highlight the launch of new brand extension, a Marmite cereal bar.

I cannot help but put a smile on my face. As always, everything ties in perfectly. Quirky yet daring tone of voice and “love it or hate it” attitude.


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