Designed by Publicis Mojo this packaging design features ketchup sachet and as you tear it to open ketchup pours out like blood from ripped through child’s leg. Publicis Mojo wanted to demonstrate the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is.

Although the idea of using ketchup for demonstrating blood is nothing new, I like the execution of it and the mass approach to a problem.


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