Choose A Different Ending


“Choose A Different Ending” is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do, decide how it ends and weather you will live or die.

The advert was done by Abbott Mead Vickers BBDO to raise awareness for carrying a knife and was launched in August 2009 in UK.

Must admit, I spent fair bit of time choosing different endings just to see all scenarios. The way it is directed is brilliant as it gives the viewer sense of participation in advert fully, both choosing the endings and meeting the scenarios.

Agency: Abbott Mead Vickers BBDO

Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI

One Response to “Choose A Different Ending”

  1. absolately brilliant Says:

    Yeah, very interesting to see how does your choices influence your ending and overall to your life. I think many would choose differently when they have chosen to take a knife when going out.

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