First ever video-in-print

01/09/2009

It has come to my attention that a new technology has come up.

CNET News is reporting that CBS will be the first company ever to use a video ad in print this September in Entertainment Weekly.

The first-ever video-in-print promotion plays full-motion video at a crisp resolution and it works like one of those little audio birthday cards. Opening the page activates the player, which is a 2.7 millimeters thick screen seen through a cutaway between two pages keeping the larger circuit board underneath. The audio quality is equally good, but there are no volume controls, and in a quiet environment, it’s quite loud.

This is surely just a small step into new shift of medium. Just cannot wait until this sort of advertising will be made in a bigger video-screen-in-print. I suppose these are also good news for the companies advertising movies and cinema as video in print would be seen so much more live as never before.

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One Response to “First ever video-in-print”

  1. okay Says:

    I think no company can afford this kind of advertisement to print medium. Print medium is going down and fast. However, this is good for outdoor-advertising in bill boards located in the city center.


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