Customer service


Big cooperates always talk about how important customer service is for them. How thoughtful they are when it comes to their customers. Customers’ loyalty is often rewarded with free parking space, “buy 1 get 1 free” deals, meal deals, bonus and loyalty cards etc. However, major cooperates have opened hundreds of shops, café’s and restaurants across the Europe serving thousands of people a day. This brings up a question: To what extend is the buying behaviour of one particular consumer really important for them?

Paul McCrudden has posted in his blog an experiment where he spends time in a shop, choosing the product, queuing, eating and then charging companies for his time.

This is clever way of showing which companies really care about their customers in a deeper level, keeping their word outside as well as in private correspondence.



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