Lovin’ Lanvin For H&M

I honestly can’t get over it. I saw short version of the new “Lanvin For H&M” promo during the XFactor ad break and I have become addicted to it ever since. Have a look:

Playful, stylish and incredibly fashionable the ad drove me straight to H&M online store. After browsing through all outfits I spent another good hour looking at backstage and making-of videos. Such a clever campaign, H&M used well known fashion bloggers, mobile apps, charity fund-rising events, good amount of celebrities and online street style videos as their promotion. This campaign surely is bound to succeed.

Vintage ads

I love looking at vintage ads not only because of their illustrative style which is almost dead nowadays but also because you can see / read such a things which now would be banned with no questions asked. Vintage ads also embrace long copy.

Today’s advertising isn’t exactly embracing gender equality however, they are not as rough and right-forward as these ones.